15 sales board ideas for the office wall or the TV.
A sales board shows the team's numbers where everyone can see them: who is leading, how close the team is to its goal and what just closed. Here are 15 sales board ideas, from the classic leaderboard and the goal thermometer to racetracks and mountain climbs, each with how it looks on a whiteboard and how it runs on a TV.
Run most of them on GoalHorn: the race, podium and goal free for up to 5 reps.
What to put on a sales board.
Whatever the layout, the same five things do the work. Pick a theme after.
Each rep's number
Revenue, units or deals for the week or month: the number that pays.
The team goal, with pace
Where the team is, and where it should be by today.
The latest wins
Who closed what, so people walking past see it is alive.
One activity number
Appointments set or calls made, if that is what you coach. One, not five.
A date
When the period ends. A board without an end date is a list, not a race.
Classic layouts.
The boards most sales offices start with, because everyone reads them in a second.
1. The leaderboard
Reps listed top to bottom by revenue or units, rewritten as the order changes.
2. The thermometer
One tall bar filling toward the team's goal for the month.
3. The podium
The week's top three with their photos, at the center of the board.
4. The deal list
Every deal written up as it closes, newest on top: who, what and how much.
5. The scoreboard
Today, this week and this month in three boxes, with the leader of each.
Fun sales board ideas.
A theme turns a list of numbers into something people walk over to look at.
6. The racetrack
Each rep is a car or a horse moving toward a finish line at the goal.
7. The mountain climb
Reps climb toward a summit at the month's target, one camp per milestone.
8. The calendar grid
Days across the top, reps down the side, a mark for every deal. Streaks jump out.
9. The baseball diamond
First base for an appointment, second for a demo, third for a proposal, home for a close.
10. The big fish
A paper fish for the biggest deal of the month, moved whenever someone lands a bigger one.
Team and goal boards.
Boards that put everyone on the same side, so the bottom of the list still has a reason to look.
11. Goal with a pace line
The month's target with a line for where the team should be today.
12. Office against office
Two columns, two offices, one number.
13. Setter and closer pairs
Pairs share a row, so appointments and closes count together.
14. Personal bests
Each rep's best month written beside this month's number.
15. Last month's story
The top three of last month and the biggest comeback, posted on the 1st.
Whiteboard or TV?
Both work. They fail in different ways.
The whiteboard
Free, quick and easy to theme. It goes stale the first busy week, and reps outside the office never see it.
The TV
Reads its sheet every 30 seconds, so it updates itself as your CRM adds rows, celebrates each deal with sound, and opens on reps' phones. It needs a screen and a sheet of wins.
Both
Keep the mountain or the diamond on the wall for fun, and the live numbers on the TV. See how to set up a sales TV dashboard.
Put a sales board on the TV in ten minutes.
Most of the classic and team layouts above run on GoalHorn as they are.
Start a sheet of wins
Date, rep and amount, one row per deal. Start from the free sales tracker template.
Feed it
Your CRM through Zapier, Make or a GoHighLevel workflow, or a two-question Google Form. No sheet? Log wins with + Win and run the TV from that same browser.
Pick the period and the goal
Today, this week, this month or this quarter, with the team's target.
Open it on the TV
Paste the TV link into the screen's browser and press Start once.
One flat price for the whole office.
Not per rep and not per screen. Monthly, cancel any time.
Free
One board for up to 5 reps, with the podium, race and goal scenes and a celebration for every win.
Team, $49 a month
Every rep on the board, every scene including the Replay, every look and sound, and no GoalHorn mark.
Floor, $149 a month
Up to three boards for teams, offices or contests, your own celebration sound, and rotating between two numbers.
Want to try it with your own team first? Ask for a 14-day trial key.
Sales board questions.
What is a sales board?
A board in the sales office that shows the team's numbers where everyone can see them: each rep's sales, the team's goal and the latest deals. It used to be a whiteboard by the sales desk; more and more it is a TV that updates itself.
What should be on a sales board?
Each rep's number for the period (revenue, units or deals), the team goal with how far along it should be by today, and the latest wins. Add an activity number such as appointments if that is what you coach. Leave off anything nobody can read from across the room.
How do you make a sales board fun?
Give it a theme (a racetrack, a mountain, a scoreboard), celebrate every deal rather than just first place, reset it on a rhythm so everyone gets a fresh start, and run a short contest on it now and then.
Should our sales board be a whiteboard or a TV?
A whiteboard is free and quick but goes stale, and reps outside the office never see it. A TV board fed by the CRM updates on its own, celebrates each deal with sound and opens on reps' phones too. Plenty of offices keep the whiteboard for a theme and put the live numbers on the TV.
How often should a sales board update?
As close to live as you can manage. A board that changes the moment a deal closes gets watched; one updated on Friday afternoons gets ignored. GoalHorn reads its sheet every 30 seconds.
Planning a contest for the board? See 25 sales contest ideas.
Let the board keep itself up to date.
Free for up to five reps. $49 a month flat when the whole team is on it.